Pink Day Bed – Ic-19
by Studio Josha · Zutphen, Netherlands

Studio Josha is the practice of Dutch designer Josha Roymans, working entirely by hand from his atelier in Zutphen, on the edge where the city meets the Dutch countryside. Trained at the DesignLAB department in Amsterdam, Josha makes functional sculpture that refuses to sit still: an eclectic, ever-growing collection of lighting and objects that varies wildly in form, color, and scale.At the heart of the work is a method he calls Intuitive Creativity. Every piece begins as a small, naive sketch, drawn in a single gesture, holding all the emotion of the original idea. Josha then carves that sketch directly into three dimensions, cutting into blocks of foam like a sculptor working marble, staying as close to the wonky, hand-drawn lines as possible. There is no market research, no technical drawing, no computer modeling, and no compromise. Even the color is chosen intuitively, decided in the moment as each piece finds its shape.The result is bold, playful, and unapologetically maximalist. These are objects made for emotional engagement rather than pure utility. A mirror that looks back at you instead of showing your reflection. A lamp that hints at being a table without ever quite becoming one. Josha is not guided by function, so the collection grows in whatever direction his imagination takes it, moving between lighting, furniture, and pure sculptural form.Every piece is one of one, never to be made again. Interiors are finished with a warm accent of hand-applied 24k gold leaf, treated as a living surface that catches and shifts the surrounding light even when a piece is switched off. The work sits comfortably between art and design, meant to be lived with and felt.