Design Destination: Seoul
Curated by
Sandy Park
Curatorial Statement
On the international design scene, Seoul emerges as a profound narrative of creative transformation. This collection, curated by Sandy Park, offers an intimate exploration of Korean design’s remarkable capacity to weave tradition and innovation into a seamless, compelling tapestry.
Design Destination: Seoul is a dialogue between past and present, a nuanced conversation where cultural heritage breathes life into contemporary creative expression. Each piece in this collection represents a deliberate act of reimagination, where designers like Eunji Jun, Halin Lee, Dongwook Choi, and Rahee Yoon challenge conventional boundaries, transforming materials and techniques into profound statements of cultural identity.
The collection reveals the distinctive Korean design ethos: an extraordinary ability to absorb global influences while maintaining a deeply rooted sense of self. From WKND Lab’s Maedeup, which reinterprets traditional knotting techniques, to Studio Practice’s fusion of industrial materials with noble elements, these works demonstrate a radical approach to design—one that sees tradition not as a constraint, but as a dynamic source of inspiration.
Material innovation stands at the heart of this collection. Designers like Bureau Parso and Atelier Sohn push the boundaries of materiality, transforming industrial waste and metals into sculptural pieces that challenge our understanding of craft, sustainability, and aesthetic potential. Each piece tells a story of transformation, of finding beauty and meaning in unexpected places.
Spirituality and meditation emerge as recurring themes, reflecting the profound philosophical underpinnings of Korean design. Lee Hyokk’s Invisible Chair and Saerom Yoon’s A Piece of One Day_Pray series invite viewers to pause, to reflect, to see beyond the immediate functional purpose of design. These works are not mere objects, but spaces of contemplation that bridge the material and the metaphysical.
What makes this collection extraordinary is its rejection of trend-driven design. Instead, it offers a deeper narrative—one of cultural authenticity, of design as a method of understanding and expressing identity. The works here do not seek to be consumed, but to be engaged with, to provoke thought and inspire a more nuanced appreciation of creative practice.
As curator Sandy Park notes, this is a design language that “values creativity, sustainability, and resourcefulness.” It is an approach that sees design not as a static discipline, but as a living, breathing dialogue between heritage and future, between individual vision and collective identity.
Design Destination: Seoul is an invitation—to slow down, to look closer, to recognize design not just as an aesthetic choice, but as a profound form of cultural communication. It challenges us to see beyond the surface, to appreciate the intricate stories woven into each carefully crafted piece.
In this collection, Korean design represents a moment in creative history. It charts a path forward—a vision of design that is simultaneously deeply rooted and endlessly transformative.
Render by Gabriel Laporte
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- Curated by
Curated by
This collection features 13 Designers
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SoldInvisible Panton Chair
By lee hyokk
Price Upon Request -
In stock
Yunseul Series_low Table 02
By Woohyun Han
Price Upon Request -
Sold
Standard – Marble Slab Coffee Table
By PRACTICE
€995 - €1.277 This product has multiple variants. The options may be chosen on the product page -
In stock
B. S. P Series – Recycled Plastic Cabinet
By Atelier SOHN
Price Upon Request -
In stock
B. S. P Series Table Lamp in Recycled Plastic
By Atelier SOHN
Price Upon Request -
In stock
Yunseul Table Lamp in Ash Wood
By Woohyun Han
€550 -
In stock
Aluminum Veneer Table Lamp in Cast Aluminum
By Bureau.parso
€1.400 -
In stock
Oblique Glow – Steel Floor Lamp
By HEAKO
€5.500 -
In stock
Byeotnwi Series_floor Lamp
By Woohyun Han
€1.800 -
In stock
Jagae – Wood & Mother Of Pearl Coffee Table
By WKND Lab
€9.950 -
In stock
A Piece Of One Day_pray 04 – Acrylic Pedestal
By Saerom Yoon
Price Upon Request -
In stock
Himalaya Lunar Horizontal Table Lamp in Alabaster
By HEAKO
€3.200 -
Sold
Nonstandard 2 – Discarded Wood Coffee Table
By PRACTICE
€995 -
Pen Holder – Solid Aluminum Block
By PRACTICE
€142 -
Mono Series 03 Table Lamp in Bioplastic
By Greem Jeong
€1.200 This product has multiple variants. The options may be chosen on the product page -
In stock
Hui Vase – Recycled Oyster Shells
By WKND Lab
€410 - €660 This product has multiple variants. The options may be chosen on the product page -
Sold
Invisible Chair No. 2 – Steel Wall Armchair
By lee hyokk
€2.470 -
In stock
B.S.P Series Floor Lamp in Recycled Plastic
By Atelier SOHN
Price Upon Request -
Standing Hanger – Sculptural Free-standing Coat Rack
By PRACTICE
€1.135 -
In stock
Maedeup – Two Bees Sconce Candleholder
By WKND Lab
€1.700 -
Stackable Stool 3 – Solid Ashwood
By PRACTICE
€644 -
In stock
B. S. P Series – Recycled Plastic Side Table
By Atelier SOHN
Price Upon Request -
In stock
B. S. P Series – Recycled Plastic Side Table
By Atelier SOHN
Price Upon Request -
In stock
B. S. P Series, Black Edition, Recycled Plastic Side Table
By Atelier SOHN
Price Upon Request -
Arcora Toplight Sconce in Aluminum
By HEAKO
€1.650 -
Stackable Stool 2 – Ikea-inspired Aluminum Stool
By PRACTICE
€644 -
In stock
Aluminum Veneer Vase
By Bureau.parso
€540 -
In stock
T- Lamp – Aluminum/brass/ Oak Floor Lamp
By HEAKO
€3.850 -
In stock
Melting Series – Recycled Plastic Container
By Atelier SOHN
Price Upon Request -
In stock
Himalaya Lunar Vertical Table Lamp in Alabaster
By HEAKO
€3.300 -
In stock
Lean Series – Recycled Plastic and Glass Vase
By Atelier SOHN
Price Upon Request -
Crest And Trough Series – Chrome Stool / Side Table
By Dongwook Choi
€2.600 -
In stock
Lean Series – Recycled Plastic and Glass Vase
By Atelier SOHN
Price Upon Request -
In stock
B. S. P Series – Recycled Plastic Side Table
By Atelier SOHN
Price Upon Request -
In stock
A Piece Of One Day_pray 03 – Acrylic Side Table
By Saerom Yoon
Price Upon Request -
In stock
Aluminum Veneer Bench
By Bureau.parso
€3.800 -
Stackable Stool 1 – Stainless Steel Side Table
By PRACTICE
€644 -
A Piece Of One Day_pray 02 – Acrylic Side Table
By Saerom Yoon
Price Upon Request -
In stock
B. S. P Series – Recycled Plastic Chair
By Atelier SOHN
Price Upon Request -
Crest And Trough Series – Chrome Bench
By Dongwook Choi
€3.400 -
In stock
B. S. P Series – Recycled Plastic Bar Chair
By Atelier SOHN
Price Upon Request This product has multiple variants. The options may be chosen on the product page -
In stock
Aluminum Veneer Chair
By Bureau.parso
Price Upon Request -
In stock
Melting Series – Recycled Plastic Container
By Atelier SOHN
Price Upon Request -
Invisible Chair No. 1 – Steel Wall Chair
By lee hyokk
€2.070 -
In stock
Lean Series – Recycled Plastic and Glass Vase
By Atelier SOHN
Price Upon Request -
Ash Tray – Solid Aluminum
By PRACTICE
€150 -
Mono Series 03 – Pen Holder
By Greem Jeong
€200 This product has multiple variants. The options may be chosen on the product page -
In stock
B. S. P Series “the Original”
By Atelier SOHN
Price Upon Request -
In stock
Maedeup – Seven Wings Candle Sconce
By WKND Lab
€1.700 -
In stock
Maedeup – A Cicada Candle Sconce
By WKND Lab
€1.400 -
Mono Series 03 – Vase
By Greem Jeong
€500 This product has multiple variants. The options may be chosen on the product page -
In stock
Melting Series – Recycled Plastic Container
By Atelier SOHN
Price Upon Request -
Sold
Nonstandard 1 – Discarded Wood Side Table
By PRACTICE
€681 -
In stock
B. S. P Series – Recycled Plastic Chair
By Atelier SOHN
Price Upon Request
