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Mr. Lawrence

Design Community




Design and Brand Consultancy based in Milan.
Founded in 2018 by Annalisa Rosso and Francesco Mainardi.


We complemented each other professionally: theory & design, research & company production, order & disorder. We are different but at the same time synergic. Our strength lies in our two mirrored viewpoints.

Mr.Lawrence is a cutting edge creative factory, we perform Art Direction, Editorial Projects, Concept Development and Design Curatorialship, from Milan to the stages around the world. For that reason we define ourself Design Singer.


Annalisa Rosso is a design writer, consultant and independent curator.
Currently editor-in-chief of Icon Design magazine (Mondadori).

Francesco Mainardi is a designer specialized in strategy, brand and design management.
Currently professor at Istituto Marangoni, teaching Design Strategy in the Design Management master courses.



Guest Curator for 5VIE district during MiArt and Milan Design Week with Human Code by Roberto Sironi (2019) and Panorama, a show for happy eyes by Valentina Cameranesi (2018). During Salone del Mobile 2019 curated Musica da Viaggio, by Vito Nesta at Grand Hotel et de Milan. Design curator for the 5Rooms project (Grasse, 2018): Joachim Jirou-Najou, Paul Brissonnet + Alexandre Benjamin Navet, Superpoly, Studio Quetzal, and Zanellato/Bortotto designed 5 bedrooms + bathrooms for the collector Silvia Fiorucci-Roman’s residency program, in collaboration with Villa Noailles. Curator and Art Director of Sacea Recharging Zone  project at the Order of Architects during the Milan Design Week 2015 and 2016. Curator of the seventh edition of Operae, independent design fair in Turin, including Trecentottanta, a special project by Zaven (2016).


Part of the jury at Design Parade in Hyères (2018), The Design Prize during Salone del Mobile in Milan, Romanian Design Week 2019, Collectible fair 2020 in Brussels.

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Mr. Lawrence

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