The brand was established in 2010 by Magda Jurek, artist and designer. A painting graduate, she thinks of her objects as signs, sculptures or installations, treating them also as tools for building abstract compositions. Utility forms can also be a means of expression, like colors, stains, textures, shapes.
Pani Jurek's objects go beyond conventional functions. Interactivity is their inherent feature. Conceived as part of a composition, they are designed in response to their surroundings and the people who use them. However, the usability of Pani Jurek's products is never neglected. The possibilities are tamed by ergonomics and material.
Fascination with the material, mostly ceramics and respect for its possibilities and limitations is visible in all of Pani Jurek's products. All objects are produced on site in Pani Jurek’s manufacturing studio, mostly by hand, under the designer’s vigilant eye.