Textile designer Luiza Caldari’s succinct assertion strikes at the core of the class of artists who are Designer Makers: “I am driven by the act of creation; I simply cannot stop.” At first glance, this might seem self-evident—after all, creation is central to design. But her words prompt a deeper reflection on the process of making, a stage too often overshadowed by the final product. In a world that tends to celebrate the end result alone, the 10 Designer-Makers featured in this campaign remind us that their work is as much about the physical act of creation as it is about the mental conception and the finished object itself.
These designers refuse to let the act of making recede into the background. They cultivate it as a core element of their artistic expression, ensuring that each piece is imbued with personal narrative and intention. As we spotlight these solo artists and studios who not only design but immerse themselves fully in the process of creation, it becomes clear that the future of design may be turning back toward the hands of the maker. While mass production and the rapid turnover of trends often dominate design, designer-makers like Jonathan Bocca envision a return to craftsmanship, believing that “the designer will become the true added value, focusing on execution and attention to detail, rather than just being an industrial draftsman".
We invite you to meet this group of designer-makers who view the act of making as inseparable from their design. For them, craftsmanship is not an afterthought but the core of their process, where each step, material choice, technique - carries weight. They remind us that design isn't just about what we see, but how it's made—and the deep connection between creator, process, and final form.
