The “Juno” rug from the “Ignorance is Bliss” collection is coloured using upcycled textile dyes that originate from botanical and metal waste and by-products. Commercial textile dyeing causes a significant amount of environmental and health problems due to the chemicals used in the process whereas natural dyeing is rarely employed on an industrial scale. Drinking water supply and agriculture industries are the main waste suppliers for the collection. Leftovers of mostly organically grown plants do not contain toxic additives as they are intended for use in the food and pharmaceutical industries. Flax is versatile, cost-effective, resilient and its cultivation requires far less water and pesticides than cotton.
The “Ignorance is Bliss” rug collection is made from linen; a deliberate choice as it is a durable, resistant, and hypoallergenic material. At the moment, yarns are hand-dyed with 9 natural colours that have been developed from waste. “Ignorance is Bliss” rugs are designed with great detail and hand-tufted by skilled, craft-minded manufacturers.