Safeefah Chair – Blue

by Ghaya Bin Mesmar and Mermelada Estudio

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In this chair collection, Laura Blasco, Juanmi Juárez, and Alex Estévez from Barcelona-based Mermelada Estudio and Emirati designer Ghaya Bin Mesmar envisioned a new use for Safeefah weaving – furniture.

During their research, the designers came across images of traditional “Areesh” houses in the desert, which are made from palm fronds. One of the images showed an Areesh blown down by the wind, making it look like a majestic cone. This fascinated the designers, who wondered if this unique narrative could be turned into a seat.

They designed this chair collection using palm fronds, combining both themes of privacy and protection from the image they drew inspiration from.

Bidwa artisans from the Bidwa Social Development Programme wove the upholstery of the chairs by combining old and new Safeefah as well as other weaving techniques, using a new colour range.

This piece has been produced during the “Crafts Dialogue” initiative by Irthi Contemporary Crafts Council.




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About Mermelada Estudio Visit Showroom →

Mermelada is an industrial design studio founded by Laura Blasco, Juanmi Juárez and Alex Estévez. The three of them met in Barcelona after years of training in Design Schools in Spain, England, and Italy, and set off on a creative journey brought together by their common aim of finding the extraordinary in the ordinary. The media have described their work as a mix of wit and poetry and praised them for their unconventional look at objects that fill up our everyday lives. They strive to find excellence and achieve balance in each one of the projects where they have participated. They collaborate with renowned international brands such as Moroso, Kettal, BD Barcelona Design, Kvadrat, Fermob, and RS among others. In 2012, the trio created Mermelada Editions, the outlet they use to design, manufacture, and distribute their innermost creations. This way, they share with the public limited and unique editions of their objects. Their work has traveled the world in exhibitions, trade fairs, and conferences. Recently, Elle Decoration Spain has awarded the studio as the best young Spanish designers of 2016.
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