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BOI is a Berlin-based knit brand & studio founded in 2022 by Goran Sidjimovski. The studio develops its own collection for home textiles and collaborates on special projects with interior and fashion designers.

The design and development approach of the studio is driven by a trial and error and hands-on mentality and aims to challenge the perception of knitted textiles. Sustainability plays a key role and is reflected throughout the design and production process.By experimenting directly on the machine with the wide array of knitting techniques and yarns, different textile surfaces and samples come to live. The visual and tactile guide the product concept. The form and graphic as the last step in the process, are usually a reflection of the current mood of the designer.