ADORNO occasionally invites a carefully selected range of artists and designers to present their practice through a feature. An interview-style article, accompanied by an array of digital assets, allowing exclusive access to ADORNO’s global audience. Consider it your solo show, reaching more audience than a physical exhibition – just without all the hassle.
An Adorno Feature is a stand-alone campaign focusing on the work and practice of an individual designer, studio or collective. Statistics prove that proper editorial work and rich media is the most effective way of selling crafts online. Providing an in-depth look behind the scenes and into the visions of the designer’s artistic practice brings customers closer to the people behind the pieces – establishing relationships that convert.
A feature campaign is an add-on to the ADORNO Membership, which includes all the tools needed to sell internationally, from marketing and sales to shipping and insurance.
56.000 followers
265.000 monthly views
13.000 weekly reach
8.000 followers
23.000 monthly reach
56.000 monthly visitors
95.000 subscribers
43.000 monthly hits
14+ monthly articles
8.700 monthly viewers
When you have decided which feature you would like to proceed with, you can secure your spot by paying the first instalment of 50%. Our team will work with you to find the right launch date.
We will provide you with a Drive folder where you can upload all images, video and information which we will turn into engaging content and a powerful press kit.
The interview is the foundation of a feature. You will receive a set of tailored questions to be answered in writing. For video features we will record a zoom call.
If you don’t already have a membership on Adorno, you will receive a link to register, pay the last 50%, and upload your pieces to the platform.
When you have approved the article and media assets, we will launch the campaign, running for the amount of days included in the feature you have selected.
One month after the launch of your feature we will provide you with a detailed report on how your campaign performed so far.
Our curation team always stands ready to clarify any questions you may have. To learn all about Adorno, you can also read the membership agreement and browse the new knowledge base here ➝
We hope to soon count you as a part of our community!
Since we started Adorno back in 2017, we have learned a lot about the behaviour of art-buyers and online promotion. Based on this knowledge we have refined the way we promote and sell pieces through storytelling. This has grown to become our editorial services which, besides the promotion included in our membership, allocates our entire machinery to focus on one designer/studio – with all the same efforts as we do when launching collections and exhibitions. The outcome is not always easy to predict, but if you provide good images – we know that it leads to increased sales, following and recognition. Some designers have even been spotted and curated for solo-shows at some of the worlds best galleries.
The amount of time it takes depends on when we receive your material. If we receive your material and answers in time it should take no longer than 2 weeks to have the campaign ready. Video features might take a bit longer because editing and reviewing can take time. We encourage you to book a feature at least one month before the desired launch date.
Yes, we offer the option to pay a feature in two instalments. Please reach out if you would like to have a payment plan.
The designers are intrinsically involved in the production of the feature. They are active participants who, in coordination with the Adorno editorial team, decide on the angle / topic of the article and respond to a series of questions provided by the editors.
High-res images and videos of the pieces, studio, and creative process are an integral part of launching a successful, engaging feature. The Adorno production team will edit the raw material provided into engaging assets so ensure a successful campaign.
ADORNO has grown a targeted audience of cosmopolitan design and art lovers spanning the ages of 20-60, with the majority of customers in the age of 30-40. While our follower base is spread across all continents, the majority of ADORNO’s customers are based around the larger metropolitan areas of Europe and the US.
A strategic press release is crafted for each feature accompanied by a Press Kit with all high-res images and assets. It is then distributed to ADORNO’s 3000+ network of magazines and leading design journalists, through our monthly press-digest newsletter.
ADORNO will handle all press inquiries and make sure editors get what they need – in time.
As an integral component of the ADORNO platform, featured designers are highlighted in prime locations to get maximum exposure from visitors and clients.
The banners on the frontpage, members page, and shop pages intuitively link to the showroom of the featured designer, where highlighted pieces can be acquired by members of ADORNO’s global audience.
© Adorno 2023
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