PR Consultancy

We know that PR agencies, other platforms and magazines are charging ten times more than us, because we have been paying those bills ourselves getting to where we are today. We have gathered a lot of know-how from working with leading design PR agencies and magazines, and by utilising economics of scale, effective packages and systems we allow you to benefit from our global PR network at a fraction of what it should cost.

Since we started Adorno back in 2017, we have learned a lot about the behaviour of art-buyers and digital marketing. Based on this knowledge we have refined the way we promote and sell pieces through storytelling. This has grown to become our PR and promotion services which, besides the promotion included in our membership, allocates our entire machinery to focus on one project – with all the same efforts as we do when launching our own collections and exhibitions. The outcome is not always easy to predict, but if you provide good images – we know that it leads to increased sales, following, press coverate and recognition. Some designers have even been spotted and curated for solo-shows at some of the worlds best galleries. 

The amount of time it takes depends on the campaign and when we receive your material. If we receive your material and answers in time it should take no longer than 2 weeks to have the campaign ready. Campaigns including edited videos might take a bit longer because editing and reviewing can take time. We encourage you to book a campaign at least one month before the desired launch date.

Yes, we offer the option to pay a feature in two instalments. Please reach out if you would like us to make a payment plan. 

You are intrinsically involved in the production of the feature. You are an active participant who, in coordination with the Adorno team, decide on the angle / story of the campaign by responding to a series of questions provided by our editors.

High-res images and videos of the pieces, studio, and creative process are an integral part of launching a successful, engaging feature. The Adorno production team will edit the raw material provided into engaging assets so ensure a successful campaign.

ADORNO has grown a targeted audience of cosmopolitan design and art lovers spanning the ages of 20-60, with the majority of customers in the age of 30-40. While our follower base is spread across all continents, the majority of ADORNO’s customers are based around the larger metropolitan areas of Europe and the US.

A strategic press release is crafted for each feature accompanied by a Press Kit with all high-res images and assets. It is then distributed to ADORNO’s 2000+ network of magazines and leading design journalists, through our monthly press-digest newsletter.  ADORNO will handle all press inquiries and make sure editors get what they need – in time.

We also offer tailored PR campaigns where we, based on a PR strategy, reach out to a handful of VIP press contacts to increase your chances of getting press coverage. 

As an integral component of the ADORNO platform, featured designers are highlighted in prime locations to get maximum exposure from visitors and clients.

The banners on the frontpage, members page, and catalog pages intuitively link to the showroom of the featured designer, where highlighted pieces can be acquired by members of ADORNO’s global audience.