Jonathan Bocca at ADI Design Museum, “Italy: A New Collective Landscape”
Organised by
ADI Design Museum
Dates
April 4, 2023 - September 10, 2023
Opening Hours
10:30 am - 8:00 pm
Address
Piazza Compasso d'Oro, 1
Milan
Italy
TBA
The problems facing us during this particular global moment, together with continuous ecological and social transformations, constitute the starting point of the works created by the young Italian designers presented in Italy: A New Collective Landscape. Produced by ADI Design Museum, the exhibition is curated by Angela Rui with Elisabetta Donati de Conti and Matilde Losi, with graphic design by Alice Zani and Paola Bombelli and set-up by the Parasite 2.0 studio. At the MoMA, in New York in 1972, the Italy: The New Domestic Landscape exhibition, curated by Emilio Ambasz, presented the thoughts and ideas of a community of young designers, as the cultural manifestation of a counter-reform that questioned lifestyles and production.
Today, designers act with environmental responsibility and radical freedom, which translates into imagining how the dynamics of transforming external reality can have an impact on living, which can then be extended to urban and non-urban spaces, social relationships and symbiotic alliances, and new forms of behaviour. The standard bearers of the ADI Design Museum exhibition are those under 35 years of age, whose works were selected through an open call in which more than three hundred took part. The decision to give space to designers of this generation is in line with the need to provide their work with development opportunities, highlight their quality to the business world and present an overall vision of the multifaceted practices of contemporary designers. These practices arise from a general condition of mutual vulnerability between man and the environment.
As such, Italy: A New Collective Landscape is intended to be an exhibition program that focuses on the projects, products and new practices of designers, who are committed to meeting the challenges posed by the current emergency situation, starting with the climate crisis and the repercussions that this has on reality itself.
