OPEN CALL: PERSONA

3 DAYS OF DESIGN
18-20 JUNE 2025

We are thrilled to invite you to participate in “Persona”, ADORNO’s upcoming exhibition at 3 Days of Design’s Headquarters in Copenhagen (June 18–20, 2025). This is a unique chance to showcase your work at one of the most talked-about destinations of the festival, putting you directly in front of major buyers, press, and collectors from around the world.

This year’s festival theme, “KEEP IT REAL,” celebrates individual expression and authenticity, calling for a more inclusive, conscious, and human-centered approach to design. Aligned with this ethos, ADORNO’s “Persona” exhibition will explore how furniture and objects embody human personalities, revealing the fluid, multifaceted nature of identity through Collectible Design.

Guiding visitors through four immersive spaces, “Persona” transforms human traits into tangible design experiences.

The Eccentric

(The Unapologetic & Whimsical You–With Zero Fucks to Give) – Playful, unpredictable, and rule-breaking, with exaggerated forms, wobbly structures, and mind-bending designs.

The Perfectionist

(The Buttoned-Up, Professional You–Master of Looking Like You Have It All Together) – Controlled, precise, and refined, where metal surfaces and rigid geometry embody discipline.

The Romantic

(The Smitten You–Who Turns Heartbreak Into An Aesthetic) – Dreamlike, tactile, and emotionally charged, featuring organic shapes, rich materials, and evocative lighting.

The Seeker

(The You Who Can’t Chose An Outfit But Is Deeply Committed To Existential Dread)– Meditative, introspective, and immersive, featuring mirror-polished surfaces and a reflective hallway or mirrors exploring the fluidity of self.

Artwork by Andreas Samuelsson

Why Participate?

This is your chance to be part of a standout exhibition at one of the world’s most exciting and influential design festivals. We look forward to seeing your creative interpretations of selfhood, identity, and expression through design.

✔ High-Profile Exposure
Your work will be featured in one of the festival’s most anticipated exhibitions, attracting top buyers, curators, and collectors.

✔ Global Media & Press Coverage
3 Days of Design is covered by leading design publications, giving your work visibility on an international scale.

✔ Direct Industry Access
Engage with key interior designers, architects, and retailers in a space designed to spark meaningful collaborations.

✔ Curated Experience
ADORNO is dedicated to elevating collectible design, ensuring that each participating designer is positioned within a compelling narrative.

Why 3 Days of Design?

3 Days of Design is one of the fastest-growing international design festivals, attracting top-tier design professionals, journalists, and industry leaders. In 2024 alone:

✔ 400+ brands exhibited
✔ 45,000+ visitors attended
✔ 500+ design events, product launches, and networking opportunities took place across Copenhagen.

This year, ADORNO is making a splash—our exhibition will be held at the festival headquarters, a prime location that guarantees high visibility and industry engagement. By participating, you’re positioning your work at the center of one of the most influential design events in the world.

Apply now

We are seeking bold, thought-provoking pieces that challenge conventional design, blur the boundaries between object and emotion, and create a transformative experience for festival visitors.If your work aligns with this vision, we encourage you to submit pieces for consideration. To apply, please submit your proposal as one PDF by March 31st, 2025.

Please upload pictures of your piece or project in one single PDF

How much does it cost to exhibit at persona?

The price for exhibiting will depend on the size and amount of pieces you are invited to show. The fee will not include tax as we use reverse charge for EU participants.

The participation fee is due upon acceptance to secure your place.

How will shipping be organised?

We will organise the shipping to and from Copenhagen, and forward you our best shipping rate.

Pieces shipping from the EU will not have import duties and taxes.

For pieces coming from outside the EU we ship pieces DDP to import taxes and duties will be charged upfront to ensure smooth entry. If the piece is sold in Denmark, we will add these costs to the price of the piece. If it ships back out of Europe, we will claim the import duties back.

When does my piece need to be ready for shipping?

We have 4 days to build up the exhibition before the launch on the 18th June, so we expect to have your pieces in Copenhagen on the 14th of June at the latest. Depending on where you are shipping from, please expect to have your piece packed and ready for shipping at these deadlines:

Americas & Asia: June 1st
Europe & Middleeast: June 7th

What is your commission for pieces selling at the fair?

The commission is the same as we currently charge online corresponding with your Adorno membership.

How do you work with press?

At Adorno we have close ties to journalists, and get featured frequently in high-profile publications. We will also host a press preview for our contacts to see the show a day before the opening.

We expect to have high-res images of your pieces, and have them uploaded the Adorno platform to populate our press kit on by May 14th at the latest.

What if my piece doesn't sell?

Inquiries can take time to close, and if your piece doesn’t sell immediately at the fair, you have the choice to ship it back, or keep it with Adorno in Copenhagen until sold.

Do I have to be physically present at the show?

No, but you are welcome to join us! Adorno will staff the exhibition and make sure your piece is shown and presented from it’s best angle. We have been doing this for years, and will make sure to gather, compile and follow up on all the interest we get for your piece.

Can I get a discount?

We understand this is a common question. ADORNO has worked to price the participation fee as fairly and affordably as possible, ensuring designers can showcase pieces of different sizes and price points. Additionally, we are working to streamline logistics and reduce shipping costs by managing transportation directly.

Do I have to be a member of ADORNO to participate?

Yes, we reserve the opportunity to participate for active Adorno members. If you’re not yet a member and wish to be considered for inclusion, please submit your application, and we will get back to you if we see a fit.

Will ADORNO be present during the exhibition?

Yes! We will have four ADORNO team members onsite to take inquiries and present your piece. If you participate we look forward to meeting you in person during the exhibition.