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Amsterdam, 2025 — Dutch designer Mariekke Jansen proudly unveils her renewed brand universe with the launch of new campaign imagery, a new website, and the expanded story of her signature piece: the IDA Chair. A design born from craft, material intelligence, and a contemporary lifestyle ethos, the IDA Chair is positioned to become the next modern design classic.

A New Design Classic for a New Generation of Collectors

The IDA Chair emerges from a world where art, design, and conscious living naturally merge. It is created for people who curate their lives with intention, collectors of art, lovers of quiet luxury, and those who believe that design should feel effortless.

With its soft yet striking form, the chair integrates seamlessly into a wide range of interiors, from architectural minimalism to warm, layered homes. It is not a piece that demands attention; it earns it through its presence, comfort, and material honesty.

The Story of IDA: A Folding Technique That Shapes Comfort

At the heart of the IDA Chair lies Mariekke Jansen’s signature folding technique, developed through years of experimentation with wool textiles. By folding the cover and filling together, she creates natural structural tension—giving the backrest its strength and the seat its generous comfort. No complex inner frames, no unnecessary construction: just intelligent textile engineering.

This tactile, sculptural approach results in a chair that is both visually light and deeply inviting.

Crafted From Wool That Would Otherwise Be Burned

Sustainability is not a concept in Mariekke’s practice, it is a starting point.
The IDA Chair is made from leftover sheep wool, a material that is often discarded or even burned due to industrial surplus. Through tufting, felting, and hand-finishing techniques, Mariekke transforms this undervalued resource into a durable, beautiful, and richly textured textile.

Each chair carries the subtle irregularities and softness that only natural materials can offer.