Designers |
Laith Al Essi, Tahrid Alina Al Smairat
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Biography |
In doi design house is a creative product design studio based in Amman, Jordan. The concept was born from our passion for creativity and originality. We are a husband and wife team who work side by side, and through a close collaboration with talented and passionate craftsmen we bring to life our out-of-the-box ideas.
Throughout our careers, we have learnt to understand the necessity of good design in all aspects of life. We have both been working with prestigious architects for over ten years, thus learning to put to use our multidisciplinary artistic skills. Our goal is to employ this knowledge and experience to design and produce pieces of art that are functional, innovative, and visually captivating. The result comes from joining traditional craftsmanship with cutting-edge fabrication processes.
To us, and to all those who appreciate fine arts, design is the simplicity of form and function at the same time. Research, experimentation, collaboration and playfulness are essential components of our practice and our design process. From the birth of the idea, as abstract as it may be, to the creation of a beautiful, functional, product. We believe good design and fine craftsmanship go hand in hand.
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