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About

First name

Parafernalia

Last Name

Estudio

Username

Parafernali.a

Studio Name

Parafernalia

City

Ciudad de México

Country

Mexico

Biography

Parafernalia is a total design studio based between Monterrey and CDMX, formed by Sebastián Zorrilla and Genki Matsumura, which has been formally operating since 2021. The formation of the project was driven by a mutual interest in exploring and analyzing cultural contexts through material discourses that offer critical perspectives, executed in a conscious manner.

The practice we have developed has been a process of empirical learning, involving getting in touch as much as possible with the processes involved in creating an object, and the factors that make it such, as well as the processes involved in the narrative development of an idea. All of this has been highly important for the way we work. Knowing not only the production limitations of a particular material but also the systems that govern it, the predetermined units and dimensions already commercially available, and even knowing the physical and chemical limitations of a specific material and how these can be used to your advantage. Our work lies in the reconsideration of scales, in order to subsequently try to articulate within the degrees of freedom that this affords us.

Solo Shows

Show Name

Horchata Collection – AGO Projects

Group Shows

Show Name

La Oficina, Pink Essay, CDMX 2024

Show Name

Imaginario Doméstico, Comité Tlatelolco, CDMX 2024

Show Name

Decode Groupshow 2, Monterrey 2023

Show Name

Physical Education, Pink Essay, CDMX 2023

Show Name

Salon Cosa 3, Monterrey 2022

Show Name

Emergente, Zona Maco CDMX 2022

Show Name

Emergente, Zona Maco, CDMX 2021

Show Name

Vernacular, Abierto de diseño mexicano, CDMX 2019

Show Name

Six de Sillas, Pink Essay, CDMX, 2024

Date

2024

Show Name

AGO Projects Booth, FOG Fair, San Francisco, 2025

Date

2025

Press & Publications

Publication

Radical Design Culture by Family Style Magazine, 2024

Publication

Archivo Creativo by Comex, 2024

Publication

The Dwell 24 by Dwell, 2023

Publication

Physical Education 3, by Office Magazine, 2023

Publication

Sight Unseen Year Book, Print Edition, 2022

Publication

World of Interiors, Print edition October 2022

Publication

Jóvenes talentos by Glocal Magazine, 2021

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