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About

First name

studio

Last Name

Björn Steinar

Username

studio-bjorn-steinar

Designers

Björn Steinar Blumenstein

City

Reykjavik

Biography

Björn Steinar is an enthusiastic designer who strives towards bringing around societal change through his design practice. Björn is from a generation of product designers; designing into a world over flooded with products and useless temptations. The world is in dire need of solutions to an array of problems, which is why Björn tends towards what he calls an anti-capitalistic design method; honest design practice with a real purpose.

Recent works include Banana Story – an explanation of the world condition from the standpoint of a banana, Catch of the day – fighting food waste by handcrafting vodka from dumpster dived fruits and Skógarnytjar – mobilizing Icelandic designers and foresters to create a culture around utilization of a new resource in a previously woodless country.

The three research-driven projects echo Björn’s vision of using design as a medium for conveying ideas. Strong narratives and expressive simple solutions, combined with close collaborations, place his local context as a metaphor for the world in a solution-oriented dialogue. Always proposing a solution, no matter how complex the problem.

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