Folkloric habits
Public CollectionThe creative landscape of Brazil today is extremely collaborative. A key aspect to understanding the country’s output of contemporary design is to recognize how young the country is — and with that, of course, how new is its culture of design. Since the 1940s, the main material and source of inspiration for designers has been the land’s great variety of wood, and this material has shaped Brazilian design for generations. More recently, however, local artisans have begun to take a closer look at other natural resources that are native to and abundant in the country, while exploring their cultural roots, applying their folkloric habits and traditional techniques to contemporary design.
Curator,
Waldick Jatoba
Curatorial Statement
The creative landscape of Brazil today is extremely collaborative. A key aspect to understanding the country’s output of contemporary design is to recognize how young the country is — and with that, of course, how new is its culture of design. Since the 1940s, the main material and source of inspiration for designers has been the land’s great variety of wood, and this material has shaped Brazilian design for generations. More recently, however, local artisans have begun to take a closer look at other natural resources that are native to and abundant in the country, while exploring their cultural roots, applying their folkloric habits and traditional techniques to contemporary design.
Curator,
Waldick Jatoba

The Collection
ADORNO, digital partner of São Paulo’s M.A.D.E. Design Fair
MATERIAL ORIGINS: A Brazilian Collection by Waldick Jatobá
Meet the Curator: BRUNO SIMOES, São Paulo
Curated Designers
Desingers
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São PauloDesigner
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São Paulo
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São PauloDesigner
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São PauloDesigner
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São PauloDesigner
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São PauloDesigner
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São PauloDesigner