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One thing of the future is certain, that nothing is certain. As it rapidly changes over a relatively short amount of time, homes should be equipped with a tool that adapts to these transformations. An undefined instrument that uses the concept of “Tamayi” which translates to shape things to your own liking.
This contemporary typology of furniture is intended as a process of assembling. It has a beginning, but no end with an unlimited variety of configurations. Why not imagine a range of objects scoping from a functional bedside table or a sculptural hocker to an aesthetic Christmas tree or even a playful spinning top… It becomes a toy, a stimulus for young and old, reaching out to the mental pochés of our childhood. This timeless piece becomes nostalgic, contemporary, and futuristic all in once.
As sustainability is one of our core values, the object is completely from wood. The beech wooden central bar allows the replacement of the disks and these disks are crafted from Moso bamboo which is a fast-growing, renewable, and durable material that requires zero chemicals and pesticides to grow.
Bamboo wood, Beech wood
OWN believes in shifting the incentive of design from esthetics and function to objects powered by narratives. It becomes more about owning a narrative rather than the physical object. Our goal is not just to be another label, but rather a creative space where designers can be storytellers. OWN is curated by brothers Nik Vandewyngaerde (Herzog& deMeuron) and Robbe Vandewyngaerde (OMA) based in Basel, Brussels & Mendrisio. They both have a degree in civil engineering & architecture.
Belgian design is traditionally connected with its territory, both in terms of the use of natural materials and their corresponding colour palette. In addition, the international design scene was overwhelmed by the completely white minimalistic interiors in the nineties and the Scandinavian design trend with lots of light coloured wood and soft tones during the past decade.
To conquer the monotonous globalised, Instagram-driven interior design trends and to bring some optimism in these rather dark times, the international and Belgian design scenes nowadays fully embrace a vibrant colour scheme. Moreover colours are not only fun, but they also affect both our emotions and physical wellbeing. Or as Le Corbusier said: “Colour is an element as necessary as water and fire.”
Faithful to the Belgian context, most designers work with natural materials, which they manually transform into perfectly imperfect, tactile eye-catchers. These qualities can be found in ceramics and textile, but also in pieces from reclaimed materials that had a previous life. By integrating these unique or small-scale production pieces from independent designer-makers in an interior, you’ll bring their personal quests together into the unique story of your home.
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