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One thing of the future is certain, that nothing is certain. As it rapidly changes over a relatively short amount of time, homes should be equipped with a tool that adapts to these transformations. An undefined instrument that uses the concept of “Tamayi” which translates to shape things to your own liking.
This contemporary typology of furniture is intended as a process of assembling. It has a beginning, but no end with an unlimited variety of configurations. Why not imagine a range of objects scoping from a functional bedside table or a sculptural hocker to an aesthetic Christmas tree or even a playful spinning top… It becomes a toy, a stimulus for young and old, reaching out to the mental pochés of our childhood. This timeless piece becomes nostalgic, contemporary, and futuristic all in once.
As sustainability is one of our core values, the object is completely from wood. The beech wooden central bar allows the replacement of the disks and these disks are crafted from Moso bamboo which is a fast-growing, renewable, and durable material that requires zero chemicals and pesticides to grow.
Bamboo wood, Beech wood
OWN believes in shifting the incentive of design from esthetics and function to objects powered by narratives. It becomes more about owning a narrative rather than the physical object. Our goal is not just to be another label, but rather a creative space where designers can be storytellers. OWN is curated by brothers Nik Vandewyngaerde (Herzog& deMeuron) and Robbe Vandewyngaerde (OMA) based in Basel, Brussels & Mendrisio. They both have a degree in civil engineering & architecture.
Often the ordinary and visible present becomes vague and forgotten. Analogue experiences have boiled down to a minimum during the last years. We are currently in a situation where much of our regular rhythm was interrupted, the everyday was frozen and almost disappeared for a while. It became particularly evident how the environment we are functioning in, what we have or possess, matters. Layers of the past provide a means to describe the world and rethink the evident. Remembering and untangling the past and the local provides a captivating perspective through types of objects, materials, and methods of making.
The Estonian collection, “Revisiting the Past”, is based on tracking the everyday and the conventional, translating observations, reconsiderations, and hints of the past into contemporary design. More than ever, the future is about rethinking the present and the past, of what we have and need. The past is heavily coded in our future.
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