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Estimated production time: 2 - 6 weeks
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The “Minute” candle holders get their name from the short production time used to create the pieces, each piece is hand shaped in one minute. The idea behind the product came about from the studio’s focus on mass production and the fact that Icelanders produce many items abroad. Studio Flétta was inspired to find a way to lessen production time in order to make it more affordable to produce handcrafted products locally, Flétta developed a way to shape these candle holders in one minute. In the project Minute, Flétta seeks to embrace craftsmanship and the charm of handmade objects. The method used in forming the candleholders in only one minute makes the hand of the craftsman a visible part of the final piece.
Designers Birta Rós Brynjólfsdóttir and Hrefna Sigurðardóttir founded Studio Flétta in 2017 but have been working together since 2014. Both with backgrounds in product design from the Iceland Academy of the Arts, they bring a high degree of conceptual and process innovation to their works using mundane or often overlooked products and materials. Their practice revolves around responsible design, utilizing reused materials and local production with an evident respect for craftsmanship and storytelling. Studio Flétta’s works include Denim on denim on denim on denim, a collaboration with fashion designer, Steinunn Eyja Halldórsdóttir and the Red Cross of Iceland to address the yearly 2000 tonnes of textiles exported by the Red Cross to be recycled, while the country imports 3800 tonnes of textile a year. This level of social commitment has been extended with Minute, a line of candlestick holders where each piece is shaped by hand from the slab of clay in only one minute, to ensure a local production resulting in an affordable product.
Often the ordinary and visible present becomes vague and forgotten. Analogue experiences have boiled down to a minimum during the last years. We are currently in a situation where much of our regular rhythm was interrupted, the everyday was frozen and almost disappeared for a while. It became particularly evident how the environment we are functioning in, what we have or possess, matters. Layers of the past provide a means to describe the world and rethink the evident. Remembering and untangling the past and the local provides a captivating perspective through types of objects, materials, and methods of making.
The Estonian collection, “Revisiting the Past”, is based on tracking the everyday and the conventional, translating observations, reconsiderations, and hints of the past into contemporary design. More than ever, the future is about rethinking the present and the past, of what we have and need. The past is heavily coded in our future.
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