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Designer Flétta

“Denim on denim on denim on denim on denim” rug 8/8

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Description

Flétta, design studio and fashion designer Steinunn Eyja Halldórsdóttir lunched their denim rug collection Denim on denim on denim on denim on denim during DesignMarch 2019 in Reykjavík, Iceland.

The rugs are made from old denim jeans, collected by the Red Cross in Iceland, that cannot be utilised here and are therefore exported to textile recycling centres in Europe. The designers have been collaborating for over a year working on methods to recycle various textiles in Iceland. The project is seeking ways to reduce some of the few thousand tons of textile waste Icelanders produce each year.

Open Edition
Full dimensions (cm)

195x80x

Weight (kg)

5

Material

,

Production Year

2019

Color

Design destination:
Designer: Flétta Category: Tags: , , , , , , , ,

Additional information

Full dimensions (cm)

195x80x

Weight (kg)

5

Material

,

Production Year

2019

Color

The designer

Profile Photo
Flétta
Designers Birta Rós Brynjólfsdóttir and Hrefna Sigurðardóttir founded Studio Flétta in 2017 but have been working together since 2014. Both with backgrounds in product design from the Iceland Academy of the Arts, they bring a high degree of conceptual and process innovation to their works using mundane or often overlooked products and materials. Their practice revolves around responsible design, utilizing reused materials and local production with an evident respect for craftsmanship and storytelling. Studio Flétta’s works include Denim on denim on denim on denim, a collaboration with fashion designer, Steinunn Eyja Halldórsdóttir and the Red Cross of Iceland to address the yearly 2000 tonnes of textiles exported by the Red Cross to be recycled, while the country imports 3800 tonnes of textile a year. This level of social commitment has been extended with Minute, a line of candlestick holders where each piece is shaped by hand from the slab of clay in only one minute, to ensure a local production resulting in an affordable product.
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Hlín Helga Guðlaugsdóttir
Hlín Helga Guðlaugsdóttir is the Adorno curator of design destination Reykjavik. "Denim on denim on denim on denim on denim" rug 8/8 by Flétta is carefully selected as a piece that reflects the local design scene of Reykjavik. As a local and recognized design expert Hlín Helga Guðlaugsdóttir's curation is a quality assurance that buying from Flétta is a safe investment in the most important design from Reykjavik right now.
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María Kristín Jónsdóttir
María Kristín is an Icelandic product designer and the head designer for STAKA. She has a keen passion for her cultural heritage and draws inspiration from nature, it’s forces, shapes and structures. María Kristín Jónsdóttir is the Editor-in-chief of HA – a magazine on Icelandic design and architecture that provides a forum for critical discussion on the cultural landscape. Also as a curator, creative director and designer. María Kristín’s work has been exhibited around Europe, in Spark|Design Space, Design Forum Finland and The Icelandic Museum of Design and Applied Art. She has been shortlisted for The Reykjavik Grapevine Design Awards for Thread (2012) and STAKA (2013). Her work has been covered in various Icelandic and international publications, including Fast Co Design, The Coolhunting and The Reykjavik Grapevine. Maria Kristin holds a B.A. in Product Design from The Iceland Academy of the Arts and studied Ethics and Philosophy at the University of Iceland and Goldsmithing at the Technical College Reykjavik. She currently lives and works in Reykjavik, Iceland.

The curator says...

Reykjavik

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