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Waldick Jatoba

Design Community

São Paulo





“To me collectible design unites art and design in one piece. It brings more concept, exclusivity and also a great sense of aesthetics; besides, it always proves that good design is the one which is desired and as a consequence, it sells! I am very excited to be part of this collaboration building a strong platform for designers and communities around the world.”

Waldick Jatobá is a curator and cultural agitator, president of Instituo Bardi/Casa de Vidro, director of Instituto Campana, and founder and creative director of design fair MADE – Mercado Arte Design.


W/DESIGN is a company specialized in the conception and organization of events and actions related to design founded in 2012 by Art and Design curator, and current partner, Waldick Jatobá, a graduated economist who acted in the segment for over 20 years as an Investment Banking director. An art collector since the 80s, Jatobá started a design collection in the last fifteen years, notably of contemporary and vintage Brazilian furniture. Driven by his passion, he created an unprecedented design salon – Design São Paulo – which had its first edition in June 2011.


Over the last years, his studies were focused around the theme of Creative Economy as a differentiating factor and a tool for professional growth. Through W/Design, Jatobá regularly contributes articles to various publications in the segment.


He implemented the design gallery concept at the Firma Casa store; is a member of the Campana Institute, acting as New Business Director; is in the Directing Council of the Association of Friends of the Contemporary Art Museum MAC-SP; and participates in the Council of the Brazilian handcraft NGO, ARTESOL. Jatobá is also a councilmember at the Instituto Bardi and, since November 2017, he has been elected the president of the institute.


In addition, he has organized several editorial projects, among which can be highlighted the curatorship of the book “O Desafio do Design Brasileiro” (The Challenge of Brazilian Design), a special project by Mitsubishi Motors organized between 2013 and 2014; and the curatorship of art&fashion photos for “Quadros de Moda” book for Luste Editora. He has also written essays for books by Zanini de Zanine and José Marton. Last year, he wrote the book, “Art and Nature: Open air Museums” published by Luste Editora.


In 2018, he acted as curator of the Brazilian Pavilion at London Design Biennale, working with designer David Elia. In 2019, Jatobá became a member of the International Advisory Committee & Jury of the London Design Biennale. This past year, he was invited by Design Museum London to become an international nominator for the prestigious Beazley Designs of the Year annual awards and exhibition.


Jatobá earned an MA in Architecture, Design and Art from Faculdade de Belas Artes in São Paulo, where he has been a guest teacher since 2015.


As a design curator, Waldick Jatobá organizes design exhibits and fairs, among which is MADE: Market. Art. Design. – an annual design fair of his creation, held since 2013 in São Paulo and inspired by international high-end and collectible design fairs. In 2015, he brought MADE to Milan as an exhibit, and it was one of the highlights praised by the press and visitors.

Jatobá also acts as design curator to other initiatives, organizing several exhibits in the sector, including those with the Campana brothers, Baró Gallery, Claudia Moreira Salles, Rodrigo Almeida, Leo Capote, and Carol Gay, among others.

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Waldick Jatoba

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