1+1+1 is an experimental collaboration between designers from three Nordic countries – Hugdetta from Iceland, Petra Lilja from Sweden and Aalto+Aalto from Finland.
The project examines and reimagines objects by having each studio design an object consisting of three distinct parts and then mixing the parts up into unpredictable combinations.
The project started in March 2015 at Design March in Reykjavik where each studio designed a lamp. The end-results were 27 different lamp compilations that were totally unpredictable, ranging from strange to exhilarating.
Forms and material combinations emerged that would not have otherwise come to life.
For Helsinki Design week in September 2015 the group took on a new object – the cabinet, which was designed with the same three-part method. For both exhibitions, a set of rules were agreed upon but
no information was shared during the process in order not to influence the design work.
The next project was a set of mirrors exhibited at Stockholm Design week in February 2016 , again with the same method and a completely unpredictable outcome. The fourt volume was a set of 27 candleholders exhibited at SPARK DESIGN SPACE during Design March, Reykjavik in March 2016.
In 2017, wallpaper, posters and candles designed with the 1+1+1 concept willl be launched at Stockholm Design Week, at Il Caffee, Södermannagatan 23, February 7-12th, opening party February 8th at 1-20.