Adorno Designer FAQ

This page is structured into a number of central questions and answers which should assist the designers of Adorno International Design Collaboration in our collaboration. The Adorno team is always ready to clarify and answer any additional questions that should arise.

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You are part of an international network of leading curators and designers from central design scenes across the globe, working at the intersection between design, art, and craft.
The designers of the collaboration are all part of shaping the design scenes which they are a part of and beyond. By creating an international network, the goal is to give talented designers a stronger voice as artists in order to communicate their work, strengthen their position in the international design market, and expand the business of the designers to new buyers, segments, and markets.

You are curated and presented as part of the design scene you work in and see yourself as part of, together with a selection of designers from the same scene. The goal is to provide nuanced insight into the trends and ideas populating and shaping each scene. The presentation and promotion of the designers, their work, and the stories behind their practice is organised through Adorno’s digital platform, Adorno’s social media channels, Adorno Editorial, and design exhibitions held by Adorno International Design Collaboration.

Adorno presents contemporary, now-living designers that work independently, as part of a group/design collective producing by themselves, or in collaboration with craftspeople and smaller specialised workshops.

The designers have a resilient, ongoing practice and proven importance to the local design scene which they are a part of. 

The scope of works that Adorno promotes and sells are also referred to as collectible design and craft, design-art, or “work existing in the intersection between design, art, and craft.” The pieces produced can all be categorised within one of the three following design classes:

One of a kind

Only one of a kind pieces, similar to traditional artwork or bespoke design pieces. These could also be a prototype, an exhibition piece, or similar, but, most importantly, one-piece-only (a series of products with variations, such as shape or colours, within the collection is always an open or limited edition).

Limited Edition

Pieces produced in smaller scale and predefined to a maximum volume of ten pieces. These pieces should always be numbered, preferably directly on the piece or through a certificate stating the total amount of pieces made.

Open Edition

Pieces where production capacity is either limited by materials, manpower, or volume, but still manufactured by the designers and/or in collaboration with local skilled craftspeople.

A curator is assigned to each of the design scenes / countries in which Adorno is present. They are in charge of presenting the designers and makers who are part of shaping the design scene they represent. The portfolio of the “country curators” includes both up-and-coming, emerging talents as well as established designers.

The presentation of the designers and their work on the Adorno platform is organised in two sections: in their individual designer showrooms and through the design collections of the curator.

The showroom is where individual artists can present themselves as the artists they are. It is where design enthusiasts and professionals can go to get a better understanding of the work and career of a designer or craftsperson, including reading their bio and cv and viewing a larger selection of the works the artist produces and sells (minimum four pieces per showroom).

The showroom of a designer or maker is a new type of online portfolio and provides an opportunity for the artist to tell the full story of their practice. The pieces presented in the showrooms of the designers are all for sale, but are not necessarily in stock, though they may still be ordered.

At the same time, the country curators are invited to produce and promote one to three new design collections per year (depending on the size of the design scene). Each collection is curated based on a specific story or theme which is investigated and told through the collection, addressing certain topics relevant to the cultural scene in question.

Each collection is also accompanied by a written outline or introduction to the thoughts, concepts, and theories that have been used to create the collection.

The production and presentation of design collections is a cornerstone activity of Adorno International Design Collaboration. It is therefore also a central element in Adorno’s external communication and marketing strategy.

Adorno Showroom Sales Model:

Designer Fee Adorno + Curator Fee
60% 40%

The showroom is your space on the Adorno Platform. It is here that you can present your practice, your vision, and your curriculum vitae, including a selection of the best works you create and sell. A minimum of 4 pieces should be presented as part of your portfolio.

The showroom is the preferred go-to place for design enthusiasts, collectors, and professionals who wish to get a better understanding of your practice and other designers on Adorno.

Adorno Collection Sales Model: (6 months exclusivity)

Designer Fee Adorno + Curator Fee
50% 50%

Adorno collections are curated based on specific concepts, stories, and approaches. Articles are produced about each of the collections and published on Adorno Editorial as well featured in the Adorno newsletter which is sent to 160,000+ subscribers, mainly in Europe and the US.

Adorno Exhibition Sales Model: (6 months exclusivity)

Designer Fee Adorno + Curator Fee
50% 50%

Collections under this sales model are exhibited at one of Adorno’s exhibitions promoted by Adorno and leading PR-agencies and are, according to general standards, sold exclusively by Adorno for 12 months (from the opening of the exhibition). Articles are produced about these collections as well as published on Adorno Editorial and in the Adorno newsletter. 

The prices of the pieces are set through dialogue between the designer and the Adorno team in Copenhagen. Prior to the dialogue, Adorno will confer with the associated curator regarding the price level. It is vital that Adorno and the designer can agree on competitive prices. If that is not possible, the pieces in question will not be presented by Adorno. The following parameters are applied when validating the price:

  1. Cost of materials
  2. Cost of production
  3. Cost of packaging
  4. Level of experience
  5. Limitation & Aesthetic Value of the Piece
  6. Adorno Commission Fee
  7. Negotiation Margin*

*A 20% negotiation margin should always be considered in the full price, meaning that both the designer and Adorno will go down in price if discounts are applied. This will be used to further sales on behalf of the designers. Adorno will consider to lower the price (up to 20%) if:

  • The buyer is a professional buying for trade
  • The buyer in question is a frequent buyer
  • The buyer wishes to buy several pieces
  • The buyer is an important buyer who can strengthen the brand of the designer and Adorno

All prices have to be submitted in EURO excluding VAT. Our system will automatically add VAT when applicable, depending on your and the buyers location.

The designers of Adorno International Design Collaboration are expected to contribute to the promotion of themselves and their work through the following activities:

PR-promotion by contributing:
Information for the production of Adorno’s press releases.

Adorno Editorial through:
Participating in interviews for the articles on Adorno Editorial.

Social Media by sharing:
All Instagram & Facebook posts by Adorno in which the designer is mentioned. 

When a piece has been sold, the designer will receive an automatic email notifying them about the sale, including information about the piece(s) and value of the order.

However, every customer has a return right of two weeks upon delivery, excluding made-to-order items. In the case that an order is returned, the transaction will be cancelled and the designer will be notified.

At the end of every month, the total commission from sales will be transferred by the Adorno office in Copenhagen to the bank account of the designer. Commission for pieces sold in the last two weeks of a month will be paid in the forthcoming month. 

Every sale on Adorno is directly between the customer and the designer. When a sale occurs, the customer pays Adorno directly. Adorno receives the money from our payment provider every fourteen working days and will keep it in deposit until the end of the month.

We forward all fees to each designer by the end of every month with a complete sales overview of the period. In some cases, if the item is “made-to-order”, Adorno can pay 50% of the designer fee in advance.

Every sale on Adorno is between the Designer and the Customer. In addition to the order confirmation sent to the customer, Adorno will issue a commercial invoice on behalf of the designer to the customer of the full amount charged for pieces. This is the invoice that will be used to put on the box for shipping. We advise the designers to create their own invoice to the buyer matching the full amount charged for pieces for their own accounting. 

After Adorno has transferred the commission by the end of every month, the designer will receive a receipt on the fees charged by Adorno. This receipt can be used to document that Adorno’s fee has already been paid before transferring the payment of the invoices for sales. 

Adorno only uses the most secure, reliable payment methods. Our system supports major international credit cards such as VISA, Master-Card, and American Express, as well as PayPal and wire transfers.

We can transfer your commission either by wire transfer or PayPal. You can submit your bank account information or PayPal user email in your Dashboard under “Settings”. 

Adorno has created an automated, cost-efficient, and reliable shipping system. We have pre-negotiated fixed rates for both domestic and international shipping that secures efficient handling, insurance, and low rates for the customers of Adorno.

You are only responsible for:

  • The packing of the purchased design piece(s), according to the general packaging guidelines.
  • Printing the shipping label and commercial invoice and securing them safely to the box.
  • Handing over the package to the shipping company at your location.

The shipping company will thereafter deliver the design piece to the customer’s location. The customer pays for the shipping costs up front, as calculated prior to purchasing. In case the buyer is located abroad, the shipping company and Adorno is in charge of customs clearance.

By European law, Adorno must accept returns on any order within fourteen days of delivery to the customer. Returns are not applicable for made-to-order pieces.

Regarding insurance of shipments:

  • If the piece is packed according to the guidelines and damaged during transit, insurance covers the designers costs for the damaged piece and the return shipping costs.
  • If the piece is not packed according to the guideline and damaged during transit, the designer is liable for the damage and pays the return shipping costs.
  • If the piece is faulty or misrepresented, the designer pays the return shipping costs.
  • If the customer changes his/her mind and doesn’t like the piece, the customer pays for return shipping.

No commission is charged by Adorno on returned pieces.

The Designer Dashboard allows designers to upload and manage their entire inventory in all aspects. When a piece has been submitted, it will state “Pending Review” and the Adorno team will edit your upload(s). Designers are required, at all times, to keep the inventory of the pieces presented up to date.

Information required:

  • Title of the piece
  • Description
  • Category
  • Design class
  • Material
  • Dimensions
  • Weight
  • Production year
  • High quality imagery from all sides
  • Official price
  • Inventory/Stock
  • Maximum order quantity
  • Weight & dimensions of the box when packed for shipping

In the showroom, the designers can click the “Edit” button and fill out all of the fields. This is your online CV and is an important factor when buyers are reviewing your work and history.

Information required:

  • Name
  • Design scene 
  • Designer’s biography
  • Education 
  • Exhibition history/Positions 
  • Publications/Awards/Features